London Tourist Fair Welcomes Cuba Destinations

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cayo largo del surCuba had a good reception among visitors to the Destinations fair, Holiday and Travel Show that concluded here the eve, said a source from the office of the Cuban Ministry of Tourism (Mintur) in the United Kingdom.

As Marketing specialist Isabel Jiménez explained to Prensa Latina, during the four days of the event at the Olimpia exhibition center, the Caribbean island's booth received dozens of people interested in knowing about the offers of participating tour operators.

Cuba is always important. Here we are full, with many clients who come to know for the first time, and others who have already been in Cuba, but wish to return, said Jiménez, with more than 20 years of experience in the British market.

The official explained that Destinations, which last year had 50 thousand visitors, is the most important and popular fair held every year in the United Kingdom, as it is aimed at direct customers, and follows a similar one that takes place a week before in Manchester, where Cuba was also present.

People come to get first-hand information about the destinations they plan to travel on their summer vacations, especially to see the special offers brought by agencies and tour operators around the world, he added.

In addition to Mintur, in London participated Havanatour UK, Love Cuba, Beyond the Ordinary, Cuba Direct, Travel the Unknown, Scuba in Cuba, and Iberostar Cuba.

Jiménez also considered the Caribbean island has great potential as a wedding and diving destination, two modalities she believes should be exploited more by tourist agencies, due to the interest in the United Kingdom.

On his side, the head of the Mintur office in London, Joel Hernández, told Prensa Latina that the main challenge facing that entity now is to try attract more customers, especially after Thomas Cook's bankruptcy last year and The Holiday Place, main emitters of tourists to the Antillean country.

We must restructure the British tourism market to Cuba, said Hernandez, after remembering that both tour operators sent a total of about 100,000 customers annually to the Caribbean island.

He added that work is also recomposing the 'aerial map' from the United Kingdom to the Cuban destination, which at the moment is served only by the Virgin Atlantic airline, with two weekly flights to Havana.

In this regard, the manager said he is in talks with Cubana de Aviacion and other companies to see if they can meet a demand that currently exceeds the air capacity of the market.

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