Guantanamo.- Roundtable, a Cunan tv program devoted its space to analyzing public concerns about ETECSA’s recent trade measures, with the participation of Lidia Esther Hidalgo Rodríguez, Vice President of Sales, and Arelis González Fernández, Director of Institutional Relations for the company.
During the analysis, Hidalgo Rodríguez explained the serious challenges ETECSA faces in maintaining its services.
- Among them were the obsolescence of the infrastructure, particularly in fixed copper networks that require constant maintenance, the acts of vandalism that have affected peripheral areas of Havana with cable thefts, whose meter costs $100 on the international market, and the limitations imposed by the U.S. blockade on acquiring equipment and technology.
The commercial vice president detailed the multiple actions implemented since 2021 to counteract the decline in revenue, prior to the current measures.
These included increasing international capacity from 143 to 500 gigabytes, special promotions such as “Multiplica x12” and minimum top-ups of 50 CUP, as well as the launch of new services such as CubacelTour and Nauta Hogar Unlimited.
He also mentioned efforts to renegotiate debts with international suppliers.
“We’ve reached a critical turning point,” acknowledged Hidalgo Rodríguez, explaining that despite all these measures, the decline in revenue from traditional services such as international voice and roaming, combined with the high cost of bandwidth, made the current adjustments necessary.
The directive emphasized that the main objective is to ensure the sustainability of services without affecting the population’s essential rights.
ETECSA will maintain ongoing dialogue with users and prioritize the stability of basic services, the protection of vulnerable sectors such as education and health, and the search for alternatives that will allow for continued progress in the country’s computerization.
The explanations are part of a transparent communication strategy regarding the measures implemented on May 30, which include adjustments to the purchase of data packages and prioritizing access to educational platforms.
Currently, ETECSA reports 8 million mobile customers in Cuba, with an average consumption of 10 GB per month per user.
The company reaffirmed its commitment to continue improving its services within the limits allowed by the country’s complex economic situation.
