Guantanamo.- The Cuban Telecommunications Company (ETECSA) is implementing as of today new commercial measures focused on mobile telephone service, particularly on the purchase of plans and mobile recharges.
Although its web page offers details on the matter, Lidia Esther Hidalgo Rodriguez, the entity’s commercial vice president, explained to the press that the current complex financial panorama makes it necessary to look for income that will allow them to sustain services, improve quality and technological infrastructure.
She argued that the U.S. blockade has had an impact on ETECSA’s difficult financial situation by limiting the acquisition of technology and increasing the cost of materials, raw materials and technology, which, being first-world and state-of-the-art, are becoming increasingly difficult to purchase.
Fraud is another phenomenon that has a direct impact on the economic impact on the company and the country, Hidalgo Rodriguez commented.
According to Hidalgo Rodriguez, ETECSA reiterates its commitment to work to overcome current challenges.
In this sense, the fundamental premises are to continue offering services in national currency for the enjoyment of the population, maintain free access to digital learning environments and continue ensuring connectivity to sectors of social importance as a support for the digital transformation process in the country.
The specialist recalled that in December last year, before the National Assembly of People’s Power Manuel Marrero Cruz, Prime Minister, informed that during 2025 ETECSA would implement commercial measures focused on achieving the development and sustainability of services, and the search for income and financing.
These and other steps will allow telecommunications in Cuba to continue the development plan we have been carrying out for years, which has exceeded more than 2 billion dollars in investment, Hidalgo Rodriguez pointed out.
