{"id":6857,"date":"2024-03-01T15:46:02","date_gmt":"2024-03-01T20:46:02","guid":{"rendered":"https:\/\/www.radioguantanamo.icrt.cu\/english\/?p=6857"},"modified":"2024-03-01T18:47:58","modified_gmt":"2024-03-01T23:47:58","slug":"habano-festival-promotes-signing-of-strategic-cooperation-between-cuba-and-china","status":"publish","type":"post","link":"https:\/\/www.radioguantanamo.icrt.cu\/english\/habano-festival-promotes-signing-of-strategic-cooperation-between-cuba-and-china\/","title":{"rendered":"Habano Festival Promotes Signing of Strategic Cooperation between Cuba and China"},"content":{"rendered":"<p><span lang=\"EN-US\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6858\" src=\"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-content\/uploads\/2024\/03\/iTcJ-15778163-festival-habano-cooperacion-cuba-china.png\" alt=\"\" width=\"1008\" height=\"477\" srcset=\"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-content\/uploads\/2024\/03\/iTcJ-15778163-festival-habano-cooperacion-cuba-china.png 1008w, https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-content\/uploads\/2024\/03\/iTcJ-15778163-festival-habano-cooperacion-cuba-china-300x142.png 300w, https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-content\/uploads\/2024\/03\/iTcJ-15778163-festival-habano-cooperacion-cuba-china-768x363.png 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/>A strategic cooperation agreement was signed between Habanos S.A and the Chinese firm Luzhou Laojiao, in the context of the 24<sup>th<\/sup> Habano Festival in Havana.<\/span><\/p>\n<p><span lang=\"EN-US\">Zhang Biao, General Manager of Luzhou Laojiao, described the beginning of this participation between Chinese white liquor and high-quality Cuban cigars as a memorable moment.<\/span><\/p>\n<p><span lang=\"EN-US\">He commented that the culture of the drink has been inherited for a thousand years and will merge with the traditional Habano culture. The renowned white liquor comes from the province of Sichuan and is one of the 4 oldest famous liquors in China.<\/span><\/p>\n<p><span lang=\"EN-US\">Guojiao 1573 is the superior wine brought by the group and has been consumed to this day nationally in the Asian nation.<\/span><\/p>\n<p><span lang=\"EN-US\">Zhang pointed out that this edition of the Habano Festival is an opportunity to establish a bridge of close contact, communication and exchange. Therefore, the strategic cooperation between both brands will deepen commercial ties and create new paths towards the future.<\/span><\/p>\n<p><span lang=\"EN-US\">For his part, Jose Mar\u00eda L\u00f3pez, vice president of Development at Habanos S.A, commented that the group carries out a brand identification program where premium tobaccos are associated with other products from the world of luxury related to Cuban cigars, among them Habana Club Internacional, which produces the rums. In this regard, he mentioned the signing of a letter of intent for a new collaboration with a leading brand in the spirits sector, in this case of white origin.<\/span><\/p>\n<p><span lang=\"EN-US\">According to L\u00f3pez, it is about expanding the brand experience. Habanos S.A and Luzhou Laojiao will collaborate, with Cohiba Atmosfer on the Cuban side, and Guojiao 1573 on the Chinese side. <\/span><\/p>\n<p>Source: RHC<\/p>\n<p>Edited By Ilia Charon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strategic cooperation agreement was signed between Habanos S.A and the Chinese firm Luzhou Laojiao, in the context of the 24th Habano Festival in Havana. Zhang Biao, General Manager of Luzhou Laojiao, described the beginning of this participation between Chinese white liquor and high-quality Cuban cigars as a memorable moment. He commented that the culture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba"],"_links":{"self":[{"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/posts\/6857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/comments?post=6857"}],"version-history":[{"count":1,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/posts\/6857\/revisions"}],"predecessor-version":[{"id":6859,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/posts\/6857\/revisions\/6859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/media\/6858"}],"wp:attachment":[{"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/media?parent=6857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/categories?post=6857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radioguantanamo.icrt.cu\/english\/wp-json\/wp\/v2\/tags?post=6857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}